Samsung’s internet browser arrives on Home windows, with an AI future on its radar

On Thursday, Samsung launched a desktop model of its internet browser. Why hassle placing its cell browser on Home windows? Nicely, the corporate gives a touch in describing Samsung Web as “evolving from a PC browser that waits for enter to an built-in AI platform.” So, shock, shock: It is about AI.

As one would think about, Samsung Web on Home windows helps cross-platform syncing of information like bookmarks, shopping historical past and autofill. The corporate says it additionally prioritizes privateness and safety, providing customary options like tracker blocking and a privateness dashboard.

However these aren’t seemingly the primary causes Samsung is launching a desktop internet browser in 2025. (By the way, Samsung briefly launched Samsung Web for Home windows in 2024, earlier than pulling it from the Microsoft Retailer with out fanfare.) As an alternative, this launch seems to be about positioning it within the quickly rising panorama of AI browsers.

AI browsers have been all the craze these days. Samsung’s transfer follows the launch of OpenAI’s ChatGPT Atlas, Microsoft’s Edge Copilot Mode updates, Opera Neon’s early access and common availability for Perplexity’s Comet browser. Samsung says its cross-platform browser will advance its “imaginative and prescient for ambient AI,” anticipating your wants and providing extra customized help. If Samsung needs to be a part of that fray, it is sensible for its software program to be out there on the desktop, too.

Samsung Web is offered (through a beta program) for Home windows 11 and Home windows 10 (model 1809 and up). You possibly can join on the product page.